Digital Schlepping: One of the Reasons You’re Burned Out
In my previous life working in sales, I was shadowing an architectural specification representative in Chicago. As we paid tolls, […]
I’m A Social Media Manager and Sometimes I Hate Social Media
To hate something is to know it completely. To hate something is to know it so fully that you’re able
How Brands Can Use TikTok as a Search Engine + Prioritize Creator Collaborations
I occasionally find helpful videos on TikTok in between the AI trickery of bunnies hopping on trampolines and QVC-esque sellers
Does My Brand Need a Substack? 5 Questions to Consider
Substack is the marketing platform du jour. This is partially thanks to TikTok’s temporary ban in early 2025 when creators
What Sabrina Carpenter Can Teach Us About Marketing
Big moments of creativity can come in small packages, like the five-foot pop princess Sabrina Carpenter. To help you inject
My Freelancing Starter Pack: Tips for Becoming a Freelancer
It might all be riding on our shoulders, but we don’t go down this road alone. Since becoming a freelancer
It’s More Than a $7 Latte, It’s an Experiential Beverage
Coffee is not just a product or a consumable that quickly moves through our system. It’s an experience. A lifestyle.
